Every Monday, our resident gurus identify groundbreaking, trendy, hip products that elevate your life from bourgeois to brilliant.
According to the United States’ Natural Resources Defense Council, more than 30 percent of counties in the lower 48 states will face extremely serious water shortages within the next 40 years. There are a lot of things you can do to conserve water (and also reduce your utility bills). For example, cutting your showering time back by just 60 seconds can save you just under 2,000 gallons of water annually. Hot damn.
But sometimes, it can just be so hard to remember to turn off the water when shampooing or scrubbing down your bod. Thankfully, we now have Stop the Water While Using Me!, marketed as the world’s first cosmetics line built around reminding you to turn off the water (also, arguably one of the longest brand names ever chosen for a cosmetics line).
It’s a full range of bath products for your skin and scalp, including shampoo, soap, shower gel and body lotion, and each is made with purely natural ingredients like honey and grapefruit. Other perks include a complete absence of chemicals and synthetic dyes and perfumes. Plus, none of its products were tested on bunnies, hamsters, ogopogos or anything else with a mother and father.
Oh yeah, and its all-caps label reminds you to shut off the water when you’re washing. If only for 60 seconds. It’s not that hard, right? Discover more at STWWUM’s website, which has an equally long URL address.